No Painted on Smile for Ronald McDonald as Company Hits New Record Low

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McDonald as Company Hits New Record Low

Headlines such as McDonald’s Sales Tank in July, Stock Takes Aim at New 52-Week Low and McDonald’s Hits Its Lowest Low In A Decade, By 1 Very Important Measure

McDonald’s global sales dropped 2.5 percent in July, the company said on Friday. This is McDonald’s  worst month in at least 10 years.  US sales were only down 3.2 percent mostly because people are finally deciding to clean up their eating just a bit.  Trends show more people are choosing restaurants like Chipotle and Panera, as Americans begin to lose their love affair with greasy burgers and fries.

But the meat scandal that rocked Asia earlier this month was probably a bigger factor in the company’s terrible July. McDonald’s same-store sales in the Asia/Pacific, Middle East and Africa region dropped 7.3 percent. The company pulled basically all meat from its Chinese restaurants last month after a TV expose revealed that one of its suppliers was using expired meat and meat that fell on the floor. McDonald’s and Yum Brands, the parent company of KFC, Taco Bell and Pizza Hut, cut ties with the supplier after the footage came to light.

The meat scandal could lead to a drop in global same-store sales this year, McDonald’s warned, as the company looks to regain “trust and confidence” in Asia. A full-year decline in sales would be the first since 2002, according to the Janney note. Not too surprising why McDonald as a company hits new record low.

The tainted meat issue gets the blame for the crash in APMEA sales. A Chinese supplier was selling outdated and mislabeled meat to McDonald’s stores in China and Japan. The supplier, Shanghai Husi Food Co. Ltd., a Chinese company owned by Illinois-based OSI Group Inc., also supplied meat products to Yum! Brands Inc. restaurants, Starbucks Corp., and Burger King Worldwide Inc.

I read these horror stories and wonder why the McDonald drive-thru windows still all have lines.  What are people thinking?  Let’s continue to fight the good fight and help Americans and those around the world to demand real food be the standard.

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Please pass on McDonald as Company hits new record low

Sandy J Duncan
Sandy Duncan is completing her Doctorate in Integrative Medicine, a health and wellness coach, Certified Neurofeedback specialist and author of AllNaturalHealthReviews.org. Read honest reviews on current health and wellness products as well as register for FREE giveaways.